“At the Heart of Law” – Public Interest Advocacy Centre

The Public Interest Advocacy Centre wanted to create a story to showcase what PIAC does and why that work matters, while highlighting test cases and policy advocacy. The focus was to connect in to the human of the outcomes of the changes PIAC had influenced rather than just recounting what happened. To tell these stories PIAC wished to feature their passionate and dedicated staff who worked on the various example cases followed in the story. PIAC launched this story at their annual dinner event to engage with and connect with their audience and encourage support for their organisation.